COMMUNICATION CHANNELS Muco Monkey Mascot Mucomedia® Press Images Promotion
Muco Monkey Mascot
Muco is the official mascot of the Muco & Friends Foundation. Muco is extremely child-friendly and of excellent quality. The monkey stands at a height of 48 cm. It meets the highest safety standards and can be machine washed. Muco bears the Muco & Friends (M&F symbol) logo under each right foot.
The proceeds from the sale of Muco plush monkeys are designated for further scientific research into Cystic Fibrosis (also known as CF). Therefore, the more Muco plush monkeys are sold, the larger the amount raised for advancing scientific research. Additionally, each sold Muco plush monkey raises awareness for Cystic Fibrosis. This is crucial because Cystic Fibrosis remains an incurable disease to this day.
The presence of the M&F logo ensures that you have acquired an authentic Muco Plush Monkey! These specially designed Muco plush monkeys are a collaborative effort between Muco & Friends and Happy Horse, intended to serve as the official mascot for the Foundation.
For the Muco & Friends Foundation, the internet is the most crucial communication tool. On our website and social media channels, we can exchange messages about disease developments and research, ongoing and upcoming actions, and through these channels, we maintain contact with fellow patients and anyone interested in CF and our activities. We also regularly highlight products from our gift shop through these channels to generate funds for the two ongoing scientific research projects.
To make our actions and activities known to a wider audience, we regularly send press releases to the media.
We frequently use visual material. For instance, we showcase our products in the 'Happy Horse' gift shop using photographs. Additionally, we can demonstrate where our products are popular or receiving attention. For instance, a photo of the king with one of our Muco plush monkeys significantly aids us in generating publicity for CF and the Muco & Friends Foundation. Another example is the photograph from the MH17 disaster, which circulated worldwide.
The Muco & Friends Foundation places great importance on increasing its brand awareness and values the effort and involvement of everyone who works to raise awareness about CF.